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For the first time in 50 years, individual giving is less than 70% of total giving. I didn’t want to start the newsletter with bad news, but because we are fundraisers, this information is important to us. There are a ton of webinars discussing the Giving USA 2019 Report. There are also several articles discussing the stats and what has increased/decreased, etc. I want to focus on just one aspect of the report: Individual Giving.
I have nonprofit peers who question the validity of the report. Some fundraisers don’t see the value in analyzing it. The reason for most of my fundraising success is that I study people AND trends. Well-researched statistics matter.
MacArthur Foundation is accepting applications for its 100&Change competition. The grand prize is $100 million, with smaller prizes totaling $15 million dollars. Every year I receive emails from clients and peers asking if they should go for it. Hey, I'm an optimist, so I love the enthusiasm. If you ever thought about going after large grants, this newsletter is just for you. We will use MacArthur’s grant as an example.
1. MacArthur Foundation refers to this funding opportunity as a competition. Every time you submit a grant application, you are in a competition. The number one way to submit a competitive proposal is to make sure the funder's values and interests match your organization’s mission and vision.
2. Applicants who applied for the 100&Change grant reported it took 40+ hours to complete the grant application. I will emphasize the "+". Make sure you have the time to devote to an intense and sometimes frustrating process.
3. MacArthur encourages nonprofits with 2 or more representatives to apply. When you're tackling a project of this magnitude, you need a team.
What about local grants?
MacArthur is a grand example, but what about local grants? The same strategies apply. Submitting the grant proposal may not be as time-consuming, but check and recheck your proposal before submission. In my Grants 101 workshop, I always stress asking yourself this one question:
Does the proposed program match the goals, objectives, and priorities of the funder?
Goals: Projects generally should have only one goal. Your goal may include one of these terms: to decrease, to deliver, to develop, to establish, to improve, to increase, to produce, or to provide.
Objectives: Objectives are the specific means of measuring and achieving a goal.
Priorities: What are the funder's priorities? What are their initiatives?
Thanks for joining me on the last webinar: Prospect Research 101. I reviewed the seven steps that outline my prospect research process. If you missed it, sign up for our class: Prospect Research 101, starting September 10, 2019!